Modular Closets

brand refresh

We retained the original Modular Closets icon for brand equity, and built around it for a fun, catchy brand that captures the attention of our mid-market target audience. Bold typography, bright colors and soft shapes perfectly complement their expansive range of well-priced closets – and fabulous customer service.

user experience

Instead of a radical website redesign, Modular Closets takes a smart incremental approach, slowly redesigning their website and ensuring each new update outperforms the old. Motif worked with the Modular team across countless pages and new launches, boosting website conversion rates with careful target audience research, best practices, and data-driven insights.

Email marketing

From email flows to monthly campaigns, Modular Closets' long-term acquisition and retention strategy rest heavily on emails! Motif built out Modular Closets' emails from the ground up, from extensive email flows that address allll of customers' questions and concerns, to bold, fun email campaigns promoting Modular's yearly sales.