Alcove Closets offers clients a high-end custom closet experience – without that high-end pricetag. Their factory-direct pricing allows them to undercut industry giants and still offer a wonderful experience. Motif built Alcove from the ground up, with a luxury-for-the-masses brand and informational website experience.
brand identity
We retained the original Modular Closets icon for brand equity, and built around it for a fun, catchy brand that captures the attention of our mid-market target audience. Bold typography, bright colors and soft shapes perfectly complement their expansive range of well-priced closets – and fabulous customer service.
website experience
As with all custom furniture, the first touchpoint for an Alcove client is a visit from a salesperson. This poses a daunting challenge for the Alcove website: convincing people who just landed on our website to book an in-home visit. Not an easy ask! We exhaustively researched our target audience to craft messaging that speaks to them, then created a website experience hyper-optimized for conversions.
Emails
For high-ticket closet sales, the buyer's journey is lengthy. We set up several email flows for new and lost leads, checking in on them if they're not ready to make a decision just yet – and always keeping Alcove top of mind. Once their new closet is installed, clients receive offboarding emails with closet organization ideas, our refer-a-friend program, and more.
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