Machon Smicha is pioneering a revolutionary idea: that individuals outside, beyond, or past the the yeshiva system can obtain smicha from wherever they are, whenever they want to. But this forward-thinking concept requires a delicate balance in branding: It must look like the real deal, portraying validity and gravitas, and yet look at home in the modern world.
Creating a religious-oriented brand has its challenges. The visuals must look unique without straying too far from the path of classic yeshiva logos. We employed a Torah scroll as a base for our logo, and rendered it in a flat, contemporary style with a touch of line-cut shading for a mix of modern and classic.
Since the brand is outside of the typical yeshiva setting, there must be an element of modernity so the brand lives well in its environment without looking phony. From a modern melange of typefaces both Hebrew and English to the flat illustration style, it's a balance between old and new.
.svg)
