Empee is a long-standing fabric house based in London, trusted for decades by designers, makers, and creative businesses who need range, reliability, and speed. Known originally as a massive fabric warehouse, Empee offers access to an extraordinary inventory — both on hand and through sourcing, backed by hands-on service, fast shipping, and a deeply efficient workflow. Motif helped reposition Empee from “fabric supplier” to fabric partner: a team dedicated to supporting creativity and growth.
The rebrand of this one hundred-year-old-brand centered on this: Empee isn’t just where you buy fabri. It’s who helps you find it. We articulated Empee as “Your Favourite Fabric Partners,” highlighting their role as guides, collaborators, and problem-solvers. The messaging emphasizes service, expertise, and dependability, reinforcing that Empee is there to help clients run their businesses better, faster, and more creatively.
Visual Identity
Visually, the brand needed to feel elevated and inspiring without becoming techy or corporate. We reimagined Empee’s long-standing blue into something richer, more fashionable, and more expressive — pairing it with elegant typography and a refined visual system that feels at home in both heritage and contemporary fashion spaces. The identity reflects creativity, confidence, and quiet authority, mirroring the kind of work Empee’s customers aspire to create.
Motif designed Empee’s new homepage and key pages to bring the brand to life digitally, balancing inspiration with clarity. The site showcases the breadth of Empee’s offering while reinforcing their role as a partner — not just a distributor. Empee’s internal team then extended the system across additional pages, making the collaboration a true partnership and ensuring the brand could scale beautifully over time.
The result is a refreshed, modern presence for a heritage business — one that honors Empee’s legacy while clearly signaling where they’re headed next: supporting creative businesses with elegance, efficiency, and care.
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