A.I. Stone has long been a staple in the Jewish community, known for impeccably made yet affordable men’s and boys’ clothing, particularly their iconic white shirts. The product was always exceptional,and it was time for the rest of the experience to catch up. Mann Sales transformed A.I. Stone into a brand that finally matched the quality of its products. Motif was then brought in create a robust, modern website experience built for scale, clarity, and customization. This project was done in collaboration with, and with direction from, Mann Sales Co.
custom product experience
A.I. Stone’s shirts are defined by choice — collar styles, fits, fabrics, sleeve lengths, and more. We designed a highly customized Shopify product page that supports this level of personalization without feeling overwhelming or technical. The experience is clean, on-brand, and visually refined, allowing customers to confidently tailor exactly what they need while maintaining the elegance expected from the brand.
Landing page strategy
From their custom suit experience to the Rebbe Program — a discounted shirt initiative that required clear explanation of eligibility, pricing, and logistics — A.I. Stone's website required a fine balance between brand and information.The Rebbe program saw strong engagement and success immediately upon launch, validating both the strategy and execution.
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