Marpa is at the cutting edge of depression & anxiety treatment, using FDA-approved Spravato to treat depression that doesn’t respond to traditional medications. From the rigorous science behind the relatively new drug, to the incredibly supportive experience their clinics offer, Marpa is turning a new, unfamiliar treatment into something soothing, effective – and transformative. Motif built upon the existing brand identity for a website experience that focuses on clarity and education.
Approach
To the uninitiated, ketamine treatment may seem unnerving or downright dangerous. The antidote? Education. It was important to the Marpa team that the website shouldn’t feel “trippy,” as ketamine is often viewed — but instead take the topic seriously, showcasing a soothing, supportive experience and incredible outcomes.
messaging
A soothing educational tone helped convey our professionalism. Pages like "The Science" communicated our rigorous scientific angle in depth, while "Why Marpa" explain how, across thousands of ketamine clinics across America, the Marpa teams does it best!
user experience
Soft, soothing, and professional were our design keywords across the site. Custom illustrations that convey the experience are interspersed with photography of Marpa's clinics. Soft-load animations add gentleness.
.svg)
