Cleanslate is a national industrial cleaning solution company breaking the mold in a corporate world – a fusion of high-performing cleaning programs and personalized, high-touch support. We built Cleanslate's brand from the ground up, creating a vibrant, colorful visual identity that, like the company itself, stands out from highly corporate competitors. From bold packaging to an innovative website, the brand touches every corner of the customer experience.
innovative
Industrial cleaning supplies doesn't sound exciting – but why can't it look it? A friendly logomark, a palette of bright colors, and bold typography matches Cleanslate's standout youthful energy, separating itself from a flock of super-corporate brands.
national
While a fresh appeal was important to stand out from its larger competitors, Cleanslate also needed to break away from the mom-and-pop cleaning shops ubiquitous across America. Instead, this far-seeing company needed a brand that matched its ambitions – adaptable to every environment and on every type of label, as Cleanslate expands across North America.
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