Zoop's plant-based pet cleaning products have taken the pet universe by storm. In a world of ho-hum pet packaging, Zoop's irreverent, fun way of getting pet poop out of carpets and making our furry friends silkier and shinier make them a top choice for pet owners shopping online and in-store.
loud
Since Zoop set out to capture a highly competitive industry with a thriving online marketplace, they required an
exciting, visually loud brand to stand out. We went strong with eye-catching yellow and red – and a bold, memorable, fun wordmark that weaves little paws and tails into its inktraps. The large-scale logo placement on packaging makes Zoop an unmissable product on digital shelves.
immersive
The millennial consumer has sky-high design expectations. Since Zoop has a higher price point than some of its low-quality competitors, it was imperative that the design felt engaging and thoughtful. Friendly illustrations, funny messaging (poop emojis always seem to get a laugh!) and detailed packaging all work hand-in-hand to create a thoughtful brand environment that makes Zoop memorable
ux/ui design
The website experience needed to support Zoop's higher prices, helping consumers justify paying more for the pets for a higher-quality product. Motif built a custom Shopify website to educate, handle objections, and more.
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