Welcome to The Gallery, an exclusive women's fashion boutique curating a collection that's considered and diverse. From updated essentials to couture pieces, they're inspired by the eclectic Parisian wardrobe, borrowing the best from fashion around the world. Motif took their explosively popular retail store and turned it digital with a unique ecommerce experience.
Approach
The team behind The Gallery knows how to delight their audience. And their website was no exception: They knew they wanted an immersive and robust experience with a multimedia blog that educates their audience on all things fashion, the ability to book in-store style sessions, and more. The result? An ecommerce experience like no other.
Brand refresh
The Gallery wanted to retain the brand equity in their iconic G icon – we just upscaled it, removing the kitschier details and retaining the feminine luxury. Motif also crafted new high-fashion typography and color suites, type-inspired patterns, and a striking layout system.
user experience
The Gallery isn't just a fashion brand – it's like having a fashionable older sister as your stylist. The main menu is designed around their Drops, the many micro-collections released each season – and the secret to keeping an engaged and excited audience. As their line is diverse and colorful, the website is warm yet neutral, supporting each Drop and seamlessly blending into the background. Blog posts featuring products, shoppable "reels" and style booking sessions bring the IRL shopping experience to their website
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