While Megapay uses a totally integrated payroll app that rivals some of the best tech out there, it also has what huge, faceless internet corporations like Zenefits and Gusto don’t have: real people, there to help customers every step of the way. Their branding challenge? Balancing its tech-forward software with its totally human, totally great edge.
Approach
After digging into qualitative research and learning how much clients value their incredible customer service more than anything else, we positioned Megapay as the HR, Payroll and Timekeeping People. Easy-to-reach, friendly, and there for you in real time, Megapay's friendly support people come with their core products.
messaging
Cutting-edge payroll – with a human side. That's the message we wove in throughout the Megapay website. While we feature the product and software capabilities in depth, every hero section and CTA highlight our main pitch, like a clarion call to our target audience.
user experience
Megapay's visual brand identity refresh positions the brand as a modern payroll company ready for startups and established businesses alike. The bold color palette and 3D shapes are inviting and fun, brightening up a website that's otherwise highly product-focused.
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