Shopping for kitchen cabinets online is a daunting experience – but RTA's new website makes it a whole lot easier. RTAwoodcabinets.com offers premium cabinets at a great price, as well as free, fast designer support. Motif's brand and website refresh modernized and beautified a clunky UI, so shoppers both old and new can find the cabinets they need, get free design help, and more!
Approach
High-ticket sales like kitchen cabinets has a much longer buying cycle than most ecommerce experiences. We created a fully custom Shopify website to support the complexity of buying cabinets online, overcoming uncertainties and questions with clarity and support.
brand refresh
RTA Wood Cabinets – the name is powerful for findability and SEO. The problem? There are a lot of other brands in the space with similar names. Most of them were blue, so to stand out in a crowded space, we took a hard right with a bold orange color, softened by apricot and navy. The final results: Powerful, noticeable, and modernized for a new decade of cabinet shopping!
User experience
The original website had a lot going on: Callouts, sales, and USPs (unique selling propositions). While all that info was important, we broke it all down in order of priority and reorganized it for a cleaner experience that's far easier to navigate and absorb all that information. The main call-to-action is reaching out for free design help, so we prioritized that with a double-decker menu and ensured it has high visibility with CTA sections throughout the site.
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