Finished closets is the new standard in multifamily living, but it’s hard to pull it off on budget, on time. Modular Closets' Multifamily division has modular system and turnkey process management, making custom closets a no-brainer. Motif built a modern new website that hyperfocuses on clarity.
Approach
Copy-first or image-heavy? Both. The beautiful closets are enticing, but the messaging strategy really sells the service, building a convincing case for custom closets – and the best team for the job.
messaging
Industrial sectors like property and construction are notorious their lack of patience for flowery copywriting and drama. We went no-nonsense for Modular Closets' Multifamily website, opting for hard-hitting facts and logical argument-building that highlights MC's powerful message: The People Want Closets.
user experience
The design matched the copy: Clean, appealing simplicity that highlights their beautiful closets. Modular's classic red-and-blue color palette shines in an industrial setting, drawing the eye for calls-to-action and strong headlines.
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