Hushcrib was building innovative, space-smart furniture for modern families. The problem: the brand itself still looked like a small Wayfair shop. Motif helped them claim the identity they deserved: a warm, modern, design-forward furniture brand that could confidently go national, appeal to retail buyers, and speak directly to parents who care about style as much as practicality. By bringing their mission to the forefront, we repositioned Hushcrib from “cute crib company” to a family-first furniture brand with a point of view and a presence.
visual identity
We crafted a friendly, modern wordmark with soft curves, so it feels right at home in a beautifully designed nursery. The color palette is cozy and uplifting, with warm neutrals and playful pastels that lean into family life without becoming childish. To give the brand personality and lasting charm, we introduced Lulla, a sloth mascot kids immediately connect with and parents instantly recognize. The character ties naturally into the sleep-centric product line and gives Hushcrib a lovable brand moment.
website
Hushcrib needed a site that could compete with mainstream nursery and furniture brands, not just blend into the e-commerce noise. We built a polished, custom Shopify experience that showcases their furniture with clean layouts, soft animations, and lifestyle imagery that feels warm and aspirational. The site clearly communicates their mission and product innovation, helping parents see that Hushcrib isn’t just selling furniture — they’re creating thoughtful, space-saving solutions for real family life.
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