AJH is a propety management company with a large portfolio of comfortable, well-appointed apartment complexes. Motif created a custom template website for the AJH marketing team to deploy across their many properties. We designed a robust and detailed real estate web experience that could easily be used and reused – without looking like a template. The final result is attractive, informative, and flexible – and fulfills complex backend requirements that make the "rinse and repeat" a home run.
Approach
Just because it's designed to be a template doesn't mean it can't feel custom. We chose a visual system that would resonate with our target audience: a middle class American prospect. The little touches, from fun copy to sweet illustrations, help each website feel less like a thoughtless template, and more like the warm, cozy space they'll soon call home.
funtionality
Creating a template website has its own challenges – it's like trying to know the unknown. It's not a question of whether text sections, navigation, icon sets, photo sections and team bios will be changed – it's a question of how. We designed and developed the website to support a diversity of future changes, making it easy for the client to manage their websites internally without costly custom development for each new launch.
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