Matter believes that what you put into your pet’s food shapes their long-term health. Their philosophy is simple: dogs deserve food designed for their biology, their digestion, and their needs. With a beautiful brand already in place from the Miller Creative team, Matter needed a website that could bring this philosophy to life. Motif helped them articulate their mission clearly and confidently, building a site that explains the science, earns trust, and speaks directly to pet parents who genuinely care.
messaging Approach
Pet parents are fiercely protective, emotionally invested, and hyper-aware of what goes into their dogs’ bodies. We built a homepage and science page that speak to that protectiveness with empathy and evidence. The messaging educates without preaching and reassures without dumbing anything down, making the brand’s beliefs unmistakable: this isn’t trendy “human-grade wellness food.” It’s nutrition built for dogs — grounded in real science and real care.
design Approach
We carried forward the existing brand system, emphasizing real photography, real pets, and real results. The design balances bright, welcoming color pops with the seriousness of a science-based pet nutrition brand. The result is a modern, trustworthy website that shows Matter’s heart and Matter’s science, giving pet parents clarity and confidence.
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