Formation Catering offers elite in-flight and private-aviation catering — not just meals, but a full concierge-level service that delivers gourmet dining, premium drinks, and custom extras (from flowers or décor to rare spirits) anywhere, any time. Their network spans global kitchens, logistics, and high-touch service, giving operators, passengers, and flight crews a single trusted partner for flawless catering. Mann Sales delivered a bold rebrand, and Motif built a website experience around it.
messaging Approach
Because Formation caters to different audiences (operators, private-flight clients, suppliers), we built distinct landing flows for each. Each site version clearly explains how Formation works, what sets them apart, and how they deliver a complete end-to-end service. Messaging is direct but elegant: this isn’t “just food.” It’s a finely choreographed service, with 24/7 availability, worldwide reach, custom menus, and logistical precision built in. The value proposition: whatever you need at 30,000 feet or on the tarmac — we handle it.
user experience & visuals
We used the rebrand’s unique mix of elegance and confidence, then layered in luxury design cues: sleek layouts, high-impact imagery, and polished animations that evoke flight, elegance, and exclusivity. Photography conveys real moments like gourmet plating, concierge hands at work, fine glassware — reinforcing that this is a service for those accustomed to the best.
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